Courier Company Ad + Tagline

An Ad concept for a Courier/Delivery Company.

PRINT

TV Commercial Script (29 Seconds)

VIDEOTIME in SECONDSAUDIO/SFX
INT. DELIVERY ROOM IN A HOSPITAL
A Woman on Bed. Tight Shot showing her sitting up on Delivery Table.
Visible from waist up, head and shoulder. She is holding a hand off-camera.
Face is grimacing in pain.
SLOW PAN – CLOSE UP OF FACE.
Teeth Clenched. Eyes Closed
6 TENSE/DRAMATIC MUSIC + Woman Screams + Pushing and Grunting noises

Electronic Beeps/Medical Equipment in Background

CUT TO – EXT. URBAN SETTING
A Man in WINGS Delivery Uniform + Cap carrying a package from his WINGS DELIVERY VAN. Walks towards a House.
LOW CAMERA ANGLE – HOT SUN Shining down on him.
SLOW PAN – CLOSE UP of Sweat rolling down his forehead from under his Cap.
5 SAME TENSE/DRAMATIC MUSIC + Crackling Sound of HEAT+ Wind (sounds like a desert)

VO: Delivery isn’t easy.
CUT TO – INT. DELIVERY ROOM IN A HOSPITAL
Woman/Mother on Bed. Nurse hands Baby in her arms. She looks up to someone standing beside her (off-camera).
She accepts the baby.
5Transition to SOOTHING MUSIC
CUT TO – EXT. OUTSIDE THE DOOR OF A HOUSE
A woman opens door with anticipation. Sees the package. BIG SMILE. Holds out hand to accept package.
4 SOOTHING MUSIC

VO: But every delivery is worth it.
CUT TO – INT. DELIVERY ROOM
CLOSE UP OF MOTHER looking at baby’s face. BIG SMILE on her face. Tears of Joy in her eyes.
5 RISING JOYFUL MUSIC
CUT TO – INT. HOUSE
Woman is standing next to a table.
OPENS package and looks inside.
JUMPS WITH JOY
4 RISING JOYFUL MUSIC

VO: Wings Couriers – We Deliver Smiles.

The Shadow-Dweller

shadow dwelling anger in all of us

It remains veiled deep in dark shadows. Barely giving any inkling of It’s presence, lurking in fringes where memory fades. Hidden from all sight and hence thoughts yet shedding wispy fragments as It courses through the darkness.

It’s remnants evoke the senses in ways forgotten by desuetude. At times, It becomes sluggish in it’s rush unto preferred shade, thereby allowing a glimpse of It’s sharp, spiny prehensile extremity, which though seemingly tiny, has a vicious whiplash enough to rip a bit of any soul.

The real pain is not in that spiteful blow, but the bitter aftertaste that boils up with such ferocity, seeking a release; any release. One could draw a metaphor of bilious lava rushing through the mouth of a peak spewing noxious fumes and molten magma, melting all that it encounters.

The physical consequences seem minuscule compared to the mental devastation that It causes. It’s coiled venomous tendrils hold oceans of passions slowing discoloring them into black tar of cancerous mutation; inching bit by bit terraforming It’s abode into murky desolation. It thrives in this muck and grips everything within It’s reach to drown in this growing cesspool of unbridled toxicity. Thoughts, memories, emotions are first to fall, predictably followed by physical manifestations. Actions too, wander into this deceptive trail only to end up into a rabbit hole filled with endless gloom.

Many beings do recognize the presence of this terrible shadow-dweller. Most come to terms with It, learning to live with It. Some others try to dig holes and bury It, ironically allowing it to sprout roots. It has always preferred the cold, hidden underworld. The internal battles continue. Few continue their wearisome efforts to suffocate It with layers of enlightened light, reflected sunshine of unblemished souls, eternal daylight emanated by positive minds.

The skirmishes seem prejudiced. It knifes the soul, draws blood, exhausts the mind, takes prisoners and keeps them. Every minuscule gain is countered by an equally strong tug back into the grayness.

What must be done to singe this scourge, this anathema, this grim reaper of conscience drifting like a fog unhindered? If It cannot be buried, could It be yanked by the roots? Is that hopeful possibility? Or that yet another It’s mirage?

For It is a master of mirages, offering wandering souls cold comfort, encouraging a thirst-quenching sip from its inky oasis. The delusion of that moistened lips drives an insatiable urge to take another long soothing drink of that euphoretic ale; before long, It has permeated into one’s very being or perhaps the traveler chose to dive to the depths of, what started off as a transitory refuge.

That is what It does best. Offering an illusion of escape, guiding us on a journey with promises of gratifying nectar. All it asks in lieu is a tiny morsel of our soul. We follow the signposts, deeper into oblivion, hoping to find release. One can only pray for a release without drastic consequences; for consequences are It’s prime feeding grounds!

Legends in Death

spotlight on legends of death

O! Death, such a paradox,
The bards paint you dark,
A lithe reaper, cunning silver fox;
Extolled in awed snark.

In life, we waned,
From thoughts and recalls,
Over many summer and rains,
Hidden in sight until our fall.

Yet when you arrive,
Unheralded as is your way,
Cobwebs are dusted, memories thrive,
Unearthing tales tucked away.

In shadows we survived,
Till dusk shone a light,
Draped in white, we are revived,
Cast as Legends on our last flight.

Yet you remain obscure,
Unwelcomed and scorned,
A cursed and loathed cur,
Indulging our rituals adorned.

O! Death you are truly heroic,
Life’s hurt and fading memories,
But in Death we remain stoic,
Gone but remembered over centuries.

Footnote: People are forgotten for most parts of their lives, cast to shadows only to be remembered and exalted in their deaths. Everyone remembers a tale upon one’s death though no one had the time to sit and share a laugh with the living. Death dusts our memories, shines a spotlight on our past and creates new-found fondness for the departed, who Life simply ignored.

 

Unconditional

Unconditional Love_Creativebazaar

You are my only one,
I swear…I know so, I feel so.
You are the one and only,
Till the next row!

I won’t leave you ever,
Trust me…Believe me,
I won’t ever leave you,
Until I want to be free.

You are my only one,
My only one,
I swear… I know so, I feel so.
You are the one and only,
Till the next row!

You make my world whole,
My breath…my life, my peace.
You are my whole world,
Up till I hate every piece!

You are my only one,
My forever rock.
You are the only one,
Till I meet my next one.

You are…I swear…You are my only one,
I know so…I feel so,
You are the one and only!